After reading some of iPad Design Lab-Storytelling in the Age of the Tablet, I realized the difference between designing for print rather than a tablet. The chapters about pop-ups were most effective for me. I think a lot of thought goes into when to include pop-ups and how to include them. For example, captions could be used on photos, or even mini stories to go along with long-form writing. Not only is it important to tell the story in an interesting way, but on a tablet we need to remember to tell the story in an aesthetically appealing way.
Also, we discussed in class the importance of keeping your audience in mind for tablet design. For someone who wants news and wants to read it quickly, the colorful pop ups and links or photos are unnecessary. Many magazines, however, will have stories that will be much more exciting with multimedia effects. For example, a profile on a musician or a band could be much more interesting to read with audio playing in the background or by a click of a button.
A takeaway from reading from the iPad Design Lab is that you should first identify your publication completely in other platforms before designing for the tablet. You should know what the publication stands for and keep that consistent throughout all platforms. Readers should be able to see common features comparing print and digital publications, but also enjoy differences in the interaction and design elements.
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